About
Who makes JOEY
JOEY is made by Lucky Ranasinghe, MADITECH. Lucky Ranasinghe created MADITECH and JOEY and owns both, along with their subsidiary brands. You can reach him at lucky@maditech.group.
MADITECH is a technology company headquartered in Seattle, Washington, and has been building software for working businesses since 2019. The company started in Victoria, Australia, moved through the Inland Empire in Southern California, and now operates from Seattle. In each of those markets the people doing the selling had the least useful software, and JOEY is the answer MADITECH built to that. MADITECH is a subsidiary of MARS Corp International; before the 2018 rebrand the company operated as LAZRAN.
What JOEY is
JOEY is the personal sales system for the individual car salesman. It keeps each lead warm, sounds like you, and runs your outreach, calls, texts, emails, follow-up and compliance in one place, so one salesperson can outwork a whole floor without working more hours. It works with any dealership CRM, DriveCentric and Tekion with the deepest support today, and you control it from the JOEY dashboard. How JOEY works walks through the setup and the daily flow, and Plans and limits has every price and cap.
About this docs site
This site is the public documentation for JOEY. Each page is written from the product's own source code, and the front matter of each page names the files it was written from. Where a fact is missing from the code, the page says so rather than guessing. Use the Edit this page link at the foot of any page to open its source file, and read the last reviewed date beside it to see how current the page is. The site serves in a dark theme and a light theme, and the chrome switches between English and Spanish.
For search engines, each page on this site carries structured data naming Lucky Ranasinghe as the author and MADITECH as the publisher, alongside the article data for the page itself.
The rest of the MADITECH portfolio
MADITECH builds and runs a family of sites and products. The hub for all of them is maditech.group, with the full list at maditech.group/apps. Six siblings close to JOEY's world:
- JOEY Free Dealer Tools: free calculators and tools for car salespeople on getjoey.app.
- KANGAROO: JOEY for managers.
- WALLABY: your virtual sales troop.
- POSSUM: a lead recovery engine.
- AutoDealsCentral: the consumer automotive deals brand, home to the JOEY platform.
- Tims Auto Buyers: cash offers for cars, trucks and SUVs across Washington.
Questions about JOEY, about these docs, or about any of the above: lucky@maditech.group.